In today’s hospitality landscape, travellers are looking for more than just a comfortable bed—they want experiences that align with their lifestyle, especially when it comes to health and wellness. As fitness becomes a top priority for many guests, the quality of your hotel's gym can make a lasting impression and even influence booking decisions. Whether catering to business travellers, long-term guests, or holidaymakers seeking balance away from home, an upgraded gym isn't just a nice-to-have—it's a strategic advantage.
An advantage that is becoming increasingly important to guests. According to ukactive’s 2025 Health & Fitness Market Report, there is an increased demand in the fitness space, with continual year-on-year growth in member numbers, with 11.5 million people in the UK having a gym membership.
So how does this benefit your hotel?
How much value does a high spec gym add to your guests? And will it be worth the investment?
USP
In a competitive hospitality market, a modern gym can help you differentiate yourself from the crowd, with a growing health-conscious society, this could attract business travellers who aren’t able to train away from home.
Premium Pricing Potential
A high-spec gym appeals to a different group of travellers, who won’t mind spending more for additional amenities, including a gym. More often than not, the additional room cost will be lower than the price of a day pass at a public gym and far more convenient, incentivising them to book with you.
Improved retention
According to a report by hospitalitynet, hotels and resorts with great health and wellness facilities have higher repeat visitation rates, ranging between 45% to 60%, compared to traditional hotels.
Encourages the use of other facilities
What better way to unwind after a workout than a visit to a spa or a high-protein meal? The use of a gym can unlock other areas of your facility, with guests interested in an overall approach to wellness, not just fitness.
What do you need for a complete gym?
For a complete gym, we would recommend you cover the following areas:
- Cardio area
- Strength
- Free weights
- Stretching/mobility
Space will be a limiting factor (we have an entire article on maximising space), so we recommend using versatile equipment that can target multiple muscle groups, including free weights, functional trainers, and dual-pin select machines.
Want to take your hotel gym from this to this?
At Dyaco, we understand that all hotel fitness spaces have unique requirements. From bustling commercial gyms to serene hotel retreats, rigorous educational institutions to dedicated rehabilitation centres, and even the passionate home fitness enthusiast, we’ve crafted custom hotel gym services for all. Want to get your gym in shape? Get in touch.
